The 4 Most Underrated Sneaker Brands You Gotta Know About!

 In News, Sneakers

Y’all ever heard of a monopolistic market? Well, all you gotta do is take a look at the sneaker industry and you’ll get where we’re coming from. Okay, at the end of the day, the sneaker market ain’t no cartel-like one. But it does have some monopolistic characteristics. For example, you got sneaker giants, like Adidas, Nike, and Reebok selling kicks at roughly the same price. And those same giants conquer the streets nowadays. However, this doesn’t deny the fact that we still got people that prefer uniqueness over hyped brands. They simply don’t like wearing what most people are wearing. Those same people are the ones that really stand out. And that’s exactly why today we’ll be investigating the most underrated sneaker brands out there!


Underrated Sneaker Brands: The Unsung Sneaker Heroes 

Take a look around you and chances might be that most of them people within your visual distance would be sporting either Nike or Adidas shoes. You might also see pairs of Converse, Reebok, and Puma scattered here and there. But the rise of the sneaker culture is shedding the light on what has long been neglected- uniqueness. Of course, you can find a unique pair of Air Jordan, a unique collab that only Nike can offer, or a special-to-a-certain brand sneaker technology. However, what is rare to find is a sneaker brand meeting all these characteristics, but still very few people have ever heard of it. So, let’s take a look together at the 4 best underrated sneaker brands!

Underrated Shoe Brands: ARKK Copenhagen 

ARKK Copenhagen is one of the most underrated sneaker brands. It’s a Danish brand founded in 2014 by two lifelong friends- Thomas Refdahl and Kasper Høj Rasmussen- that happen to be sneakerheads as well! ARKK Copenhagen is mainly known for its minimalistic and stylish designs, which are often inspired by Scandinavian traditions. It not only focuses on delivering style but also functionality and the best comfort level. And the best part is that by buying a pair of ARKK kicks, you’ll be getting yourself customized handcrafted shoes! And now that we think of it, they do give some Yeezy vibes. So, since we got no Yeezys anymore (unless rumors are true), this brand is your best alternative. 



Underrated Sneaker Brands: ZESPA

Now, this underrated shoe brand is a kinda fancy one. Founded in 2009 by Jonathan Agrifoglio and Jeremy Amar, ZESPÀ’s main goal has always been to offer high-quality and luxurious timeless designs. And although the brand’s chic sneakers got the best of qualities, their uniqueness lies in their minimalist aesthetic. Not only this, but this brand has also collaborated with famous designers like Tsumori Chisato and Guillaume Henry. And so that you don’t get surprised, this brand’s kicks are a lil pricey, but they’re definitely worth every penny spent! 


Underrated Shoe Brands: HOKA ONE ONE

Another shoe brand that deserves much more hype than it has is HOKA ONE ONE (fly over the earth). It’s a rather new brand that was founded in France in 2009 by Nicolas Mermoud and Jean-Luc Diard. This brand gained popularity from its minimalist marketing. The sneaker technology and uniquely designed soles sent their popularity sky-high. They became many runners’ everyday shoes as they offer both stability and comfort!


Underrated Sneaker BrandS: SWEAR

The last underrated sneaker brand is SWEAR. Boldness and creativity are what this London-based footwear brand is mostly known for. Its designs are literally the opposite of sleek, minimalistic, and simple. But rather what this brand gotta offer is chunky-soled sneakers that are there to make a statement and be noticed! 

However, customers also have the option of customizing their own kicks if they don’t wanna pick directly off the shelves. They can choose from thousands of options, from style combinations to endless colorways. And being honest, we still don’t know how such a dope brand has stayed under the radar till now!


Underrated Shoes And Reselling

Okay, here’s the catch, fam! If you’re here looking for an underrated sneaker brand that makes you serve both style and comfort, then you’re at the right place (you’re at the right place either way). However, if your aim is to flip these kicks so you can resell them later on, then you gotta think about that choice twice before. 

That doesn’t mean that there ain’t any possibility for you to dive into the shoe reselling business. Middle ground could be you buy yourself a pair of these kicks, and flex ‘em all you want, all while buying newly hyped kicks that can make you hundreds of dollars in one day. And by hyped we mean, you gotta get involved in dealing with the previously mentioned sneaker giants! Wanna learn more about the sneaker reselling business? Here’s your guide!

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