What Makes Palace Skateboards the Hype Everyone’s Thirsty For?

Ask a non-English person about London culture, and you get some tired clichés: rain, tea, pints, and “colour” with a “u.” But streetwear? That’s got its own spot on the city’s cultural map. And leading the pack forever is Palace Skateboards, an immortal beast in the industry!
This GIANT force rolls with BIG streetwear brands like Supreme, Stussy, and KITH. Palace is literally everywhere! You’ll find celebrities like Jay-Z, Dua Lipa, Rihanna, and Kylie Jenner snapping in Palace threads. From dads to kids lining up on Brewer Street, everyone’s rocking it. Indeed, Fashion editors, designers, and streetwear fanatics can’t get enough of Palace’s bold, out-there designs.
So, what’s the deal with Palace brand? And is it cashing in as one of the hottest resell items? Stick around for a sec, and we’ll give you all the juicy deets!
What is Palace Skateboards Really About?

Mega skate brands like April Skateboards, Crenshaw Skate Club, and Antihero are cool and all. Yet, Palace Skateboards is on a whole other level. From its rich history and INSANE high-end collabs to its dope Palace Clothing, this brand’s got everyone hooked on style!
Founded in 2009 by Lev Tanju, Palace started with a crew of South London skaters known as the Palace Wayward Boys Choir. They quickly made waves by flipping logos from fashion giants like Versace and Chanel. Also, the brand’s early ties with The Hideout and Slam City Skates, co-owned by Gareth Skewis and Tanju, helped skyrocket its fame.
Palace’s legendary “Tri-Ferg” logo, designed by Fergus Purcell, is iconic, showing up on classic tees that vanish every season.
So, with its British edge and hilarious touch, Palace might not be as rare as Supreme, but it’s got a MASSIVE global following. More than 15 years after launching, Palace has gone from a South London skate crew to one of the most recognizable names in global streetwear.
The Best Palace Collabs to Date


So, here is where things get seriously wild. Indeed, when we talk Palace collabs, you gotta hold your breath y’all! Because here we have BIG dogs in the mix. From the luxurious Palace Gucci collab to the Palace GAP collab, here’s a lineup of the most fire Palace collabs!
2013: Palace Skateboards x Reebok
Palace put its twist on Reebok’s iconic Workout and Classic sneakers, paying homage to Reebok’s subcultural status in the UK.
2018: Palace Skateboards x Ralph Lauren
A surprising yet iconic collab, blending Palace’s streetwear with Ralph Lauren’s classic Americana, complete with a campaign full of horseback vibes.
2022: Palace Skateboards x Calvin Klein
An internet-breaking moment with Willem Dafoe and South Bank skaters fronting the campaign, mixing high fashion with Palace’s skate culture.
2022–2023: Palace Skateboards x New Balance
Palace dipped its toes into the dad shoe wave with New Balance, starting with the 580 in 2022 before launching the purple-hued 991s in 2023.
2020: Palace Skateboards x Rapha
Palace teamed up with Rapha for a Tour de France kit that was as much about fashion as it was about function, blending cycling culture with streetwear.
2019–2020: Palace x Salomon
Palace hit the trails with Salomon, dropping bold, street-ready kicks that brought outdoor vibes to the pavement. After the Speedcross 4 project, Palace and Salomon linked up again for the XA COMP ADV in 2020.
2021: Palace Skateboards x Mercedes-AMG
The London label went full throttle with Mercedes-AMG, merging the worlds of luxury automobiles and skate culture.
2019: Palace Skateboards x Juventus x adidas
Football culture met streetwear when Palace teamed up with Juventus and adidas, dropping a kit that blended sport and style effortlessly.
2022: Palace Skateboards x Gucci
A massive link-up featuring leather moto jackets and football shirts, Palace brought its street edge to Gucci’s high fashion world.
2020: Palace x Arc’teryx
Palace took on the outdoors with Arc’teryx, bringing technical gear to the streets in style.
2021: Palace Skateboards x Stella Artois
Cheers to this unexpected collab, where Palace gave the classic beer brand a fresh, street-smart twist.
2024: Palace Skateboards x Crocs
Palace gave the comfy Crocs a street-savvy makeover, turning the normcore staple into a must-have collab.
2026: Palace Skateboards x Nike
Well, “coming soon” officially became game on. Palace’s link-up with Nike has developed into a full-blown partnership, bringing the Swoosh into the brand’s mix of skateboarding, football, and London culture.
The partnership has already produced the P90 collection, Palace x Nike footwear, and England-focused pieces through Nike’s X2 football project. So, Palace isn’t just teasing its Nike era anymore. It’s living it.
Still Thinking Why Is Palace Apparel So Expensive?
After all those high-profile collabs, it’s no surprise that some Palace clothing can get seriously pricey. But here’s the thing: retail price, current asking price, and actual resale value aren’t the same thing.
Take the Palace x Ralph Lauren Polo Bear Sweater. StockX currently shows a $2,600 Buy Now price, but its last recorded sale was $720. That’s a huge gap and a perfect example of why resellers should look at actual market activity instead of assuming the highest ask equals profit.
Then there’s Palace x Arc’teryx. The blue Alpha SV Jacket originally retailed for $898, while StockX shows a $1,700 last sale and roughly $1,405–$1,724 sales over the past year. Now THAT’S the kind of historical Palace heat collectors still chase.
And Palace’s newer collabs keep feeding the aftermarket too. Current StockX listings include pieces from Nike, Gucci, Carhartt WIP, UGG, and more. But resale moves by item, size, timing, and demand, so there’s no automatic Palace money printer.
If flipping limited gear is your game, our guide to the best sneakers to resell breaks down what actually makes a release worth chasing.
Is Reselling Palace Still a Win?
Palace still has what resellers love: limited drops, BIG collabs, collector demand, and pieces that can trade above retail. But don’t fall into the trap of thinking every Tri-Ferg or collab automatically equals profit. Check recent sales, fees, stock, and demand before you cook up those resale calculations.
We’ve got a dedicated guide covering the best Shopify bots and how Shopify automation works in 2026. Pair that with our guide to Shopify proxies to understand the setup before the next hyped drop lands.