Nike Jewelry Collection 2026: Lineup, Prices and Resale

Nike jewelry is a new line of Swoosh, Air Force 1, and Goddess of Victory pieces that starts dropping on SNKRS on October 29, 2026. Nike’s own page lists 14 products from $85 Bubble Swoosh studs to a $345 Air Force 1 necklace, and Sole Retriever reports a diamond-covered Air Force 1 chain at $5,750. We lined the lineup up against the Tiffany Pokémon pendants and Supreme jewelry, so you can see what is worth your money.

Our take: this is the best idea Nike has had since Nike Mind. That was the neuroscience-based footwear Nike announced on November 5, 2025, with the Mind 001 at $95 and the Mind 002 at $145. Both are left turns that still feel like Nike. The jewelry also lands about 57 days before Christmas, so the timing is hard to beat.

• Release: October 29, 2026 on SNKRS, per Sneaker News.
• Entry price: $85 for the Bubble Swoosh studs, per Nike.
• Sweet spot: $160 to $345 for necklaces, rings, bracelets and Air Force 1 pieces, per Nike’s listings.
• Flex tier: pavé Swoosh earrings at $995, a pavé Swoosh necklace at $1,750 and a pavé Air Force 1 chain at $5,750, per Sole Retriever.
• Resale: no data yet, because nothing has dropped. Supreme jewelry comps show premiums of 30.5% to 152.0%.
• Your move: buy what you will wear, and treat any flip as a bonus.

What is the Nike jewelry collection?

The Nike jewelry collection is a set of sterling silver and gold-finish pieces built around the Swoosh, the Air Force 1, the Air Max 1 and a Goddess of Victory pendant. Nike’s SNKRS calendar shows six jewelry launches on October 29, and Nike’s jewelry page lists 14 products. Hot New HipHop calls the collection much bigger than expected.

You get earrings, necklaces, a ring and a bracelet, all with Nike branding. Most of it is small and wearable, like the 22mm Swoosh on a thin curb chain, per Kicks Under Cost. Then there is the pavé tier, which covers the Swoosh and the Air Force 1 in stones.

That range is why we like it. An $85 pair of studs and a $5,750 chain can live in one drop, so everybody gets an entry point.

When does Nike jewelry release?

Nike jewelry starts releasing on October 29, 2026 through SNKRS, according to Sneaker Bar Detroit and Sneaker News. Nike’s own launch pages for the Air Force 1 necklace and the Goddess of Victory necklace both say 10/29 at 2:00 PM without naming a time zone.

That 2:00 PM matches the 10:00 a.m. ET (14:00 UTC) start on a Laced Entries listing. However, that same page warns that Nike sometimes moves windows, so confirm in the app before you plan around it.

The first drop does not look like it includes everything. Hot New HipHop says Sneaker News put the first drop at $85 to $245, so the $5,750 pieces may arrive later. Meanwhile, Sole Retriever only says to expect the pavé pieces in Holiday 2026.

How much does Nike jewelry cost?

Nike jewelry costs $85 to $345 for the pieces on Nike’s own pages, and $395 to $5,750 for the Air Max 1 and pavé pieces reported by the press. The table groups every piece we found, and ranges show where Nike lists two versions at different prices.

Why do some pieces have two prices?

Nike lists several pieces in two versions, and the page does not say how they differ. The Air Force 1 necklace is $295 or $345, a $50 gap (16.9%), and the Goddess of Victory is $225 or $275, a $50 gap (22.2%), per Nike’s launch pages. Nike’s AF1 page says the pieces come in 18k gold vermeil or white rhodium plating, so the higher price likely tracks the gold finish. That is our read, not something Nike confirms.

Prices also disagree across sources. The Mini Swoosh necklace shows $165 on one Nike listing and $195 on another. Because Nike updates these pages, check the live listing before you set a budget.

Is Nike jewelry real gold and silver?

Nike jewelry is sterling silver with a gold or rhodium finish, which means the gold pieces are gold vermeil and not solid gold. Nike’s Air Force 1 necklace page says the pieces use S925 sterling silver with your choice of 18k gold vermeil or white rhodium plating. Kicks Under Cost reports the same base for the hoops, with 14k gold vermeil on the $295 pair.

• S925 sterling silver: The silver base metal, stamped to show it is sterling.
• Gold vermeil: A layer of gold over sterling silver, which looks like gold but costs far less than solid gold.
• Rhodium plating: A bright white coating over silver that resists tarnish and gives a cooler shine.
• Pavé: A setting where small stones cover a surface, used on Nike’s top-tier Swoosh and Air Force 1 pieces.

The pavé tier has one open question. Sole Retriever calls the stones diamonds in its body text but clear gems in its quick facts. Before you pay $5,750, you should confirm which one Nike means on the product page.

Care is simple. Kicks Under Cost says Nike advises keeping the pieces away from perfume, lotion, chlorine and harsh cleaners, then wiping them gently with a cloth after sweat.

Will Nike jewelry resell for more than retail?

Nobody can quote real resale for Nike jewelry yet, because nothing has dropped. Supreme jewelry gives us a rough signal, though. Four Supreme pieces we checked on StockX and in press coverage traded at premiums between 30.5% and 152.0% over retail, and the table shows the math.

Run the math on a Nike piece. If a $165 Mini Swoosh necklace matched the Drama Masks premium of 30.5%, it would sell for about $215, or $50 more, before fees and shipping. That is a nice bonus. However, it is not a business plan.

Which Nike jewelry pieces could flip?

The pieces most likely to move are the scarce ones. Our read is that the Air Force 1 necklace, the Air Max 1 necklace and the pavé tier have the best shot, because sneakerheads care about those silhouettes. The $85 studs and the silver basics are wear-it pieces for most buyers.

On the other hand, Nike has not published quantities, and the line spans 14 products. Supply may run deeper than a typical Supreme pendant, which would cap premiums. That is a guess, so check sold listings in the first week before you buy more than one. Our guides on flipping sneakers and where to resell cover the mechanics.

How does Nike jewelry compare to the Tiffany Pokémon necklace and Supreme jewelry?

Nike jewelry sits well below the Tiffany Pokémon pendants on price and closer to Supreme jewelry on vibe. Tiffany’s collection with Daniel Arsham and The Pokémon Company launched on December 1, 2023 and uses 18K yellow gold or oxidized sterling silver, both with diamond accents.

The gaps are big. A $225 Goddess of Victory necklace costs 17.4% of a $1,290 Tiffany silver pendant, and the $5,750 pavé Air Force 1 chain costs 19.8% of the $29,000 large Pikachu. So Nike is playing in a different lane.

We could not find verified resale data for the Tiffany Pokémon pieces, so we are not going to guess. Retail sources also disagree on the small Pikachu, at about $9,900 per Video Games Chronicle and $9,190 per Bulbapedia. Supreme is the closer comp for sellability, because StockX has real sales history for it.

Is Nike jewelry a good holiday gift?

Yes, Nike jewelry makes a strong holiday gift because the drop lands 57 days before Christmas and most pieces cost under $350. You also get a built-in story. The giftee knows the brand, and nobody else at the party has the same thing.

• Under $100: Bubble Swoosh studs at $85 to $95, per Nike.
• $150 to $200: the Mini Swoosh necklace, Just Do It bracelet, Cutout Swoosh ring or huggies, at $160 to $195 per Nike and Sneaker News.
• $225 to $400: Swoosh hoops, the Goddess of Victory, the Air Force 1 necklace or the Air Max 1 necklace, at $225 to $395.
• Flex tier: the pavé pieces at $995 to $5,750, which we would only buy for ourselves.

Sizing is easy. Sole Retriever lists the pieces as one size, and the Swoosh chain adjusts from 42.5cm to 52.5cm, about 16.7 to 20.7 inches, per Kicks Under Cost. Also, Kicks Under Cost says the collection comes in men’s and women’s sizing, so the jewelry works for any sneakerhead on your list.

How do you buy Nike jewelry on release day?

You buy Nike jewelry through SNKRS, and your odds depend on how each piece launches. Most of the prep happens before October 29, so this is the order we would go in.

1. Set up SNKRS now. Add your payment and shipping details, and turn on notifications on Nike’s launch calendar.
2. Learn the drop type. Each product page can run as a draw or a first-come sale, and our guide to Nike drop types explains each one.
3. Enter every drop you want. Because there are six jewelry launches on the same day, you can enter all of them. Our guide to buying sneakers at retail covers account prep.
4. Automate the first-come ones. A bot clicks faster than any of us, so start with what sneaker botting is. Then compare the best Nike bots, including The Shit Bot (TSB2), the one we build.
5. Back it up. Add solid proxies and a cook group for the pieces everyone wants.

Is Nike jewelry worth buying?

Yes, Nike jewelry is worth buying if you will wear it, and the resale upside is a bonus rather than the plan. Our view is that the entry and core pieces are fun, fairly priced and perfectly timed for gifting.

The case for buying

You get Nike branding in a form you can wear every day. The Air Force 1 necklace uses S925 sterling silver for $295 to $345, per Nike, which sits below the $498 Supreme Drama Masks Pendant, per StockX. Also, Supreme jewelry has held premiums of 30.5% to 152.0% in the comps above, so there is real precedent for collectible jewelry selling above retail.

On the other hand, the case for skipping

On the other hand, several pieces are gold vermeil and not solid gold, and Nike has not listed materials for the Goddess of Victory. Prices also conflict across sources, and the pavé stone type is unclear. If you want an investment, an $85 pair of studs is not going to be one. As we found with sneakers, many general releases trade under retail within weeks, and jewelry could follow the same pattern.

Our verdict

Buy what you love, and enter everything. If you want to flip, try one or two of the scarce silhouettes, then check sold listings after October 29 before you go deeper. For help picking pairs that hold value, read our guide to the best sneakers to resell.

Prices and dates last checked October 20, 2026. Nike updates its listings often, so we will refresh this page after the drop and flag it whenever two sources disagree.