Air Jordan 40 – Four Decades of Hype, Style, and Performance
It’s been 40 years since a certain athlete signed a shoe deal with a company and created a legacy! Michael Jordan set the precedent for having a brand-new sneaker under his name. This deal influenced generations of athlete deals with sports brands. It wasn’t about repping a brand’s shoe anymore. It actually became about representation and getting their own signature kicks! And now, the sneaker industry will get to continue the celebrations with the Jordan 40 coming out with a bang. So, let’s check it out together and see why it’s the perfect mix of style and performance… aka everything that Jordan Brand is all about!
Jordan 40 – Paving the Way for the Next Generation of Greatness!
It’s been four decades since Nike signed Michael Jordan and created what will become an iconic line for the next 40 years. Every year, since 1985, Michael Jordan showed up on the court in a brand new design. Even when he wasn’t on the court, Jordan Brand kept putting out new silhouettes and colorways. Sneakerheads were onto that shit, and everybody waited impatiently for the new drop. And today, the brand is releasing the Jordan 40 or XL, which is a callback to everything the brand stands for!
So, design-wise, the new Jordan 40 is pretty interesting. It doesn’t look like any of the previous kicks, which is definitely a welcome change! However, it’s still loyal to the original Jordan DNA by being a performance shoe with a great aesthetic. The Air Jordan 40 pairs full-length Nike ZoomX foam with a full Zoom Strobel. That’s actually the first time we have that across the whole Nike brand. In addition to that, the kicks have a herringbone traction pattern that features 40-degree angles (see what they did there?) If that isn’t cool, we don’t know what is.
Release Deets
Although it was initially supposed to drop on July 12, it seems like Jordan Brand postponed the drop till August 9, 2025, on Nike.com. These babies will retail for $205, and they’re currently worth a solid $280 on average in resale! In addition to their value, the kicks really are dope… So how can you score them for retail on drop day?
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