How Much Is a Labubu? Retail, Resale & Buying Guide (2026)
Most Labubu figures retail for between $20 and $30 USD when purchased directly from POP MART or authorized retailers. However, limited editions, secret figures, and popular collaborations often resell for $100, $300, or even over $1,000, depending on rarity and collector demand.
Labubu Prices at a Glance
| Labubu Type | Typical Price |
|---|---|
| Standard Blind Box | $20–30 |
| Plush / Vinyl Plush | $30–120+ |
| Secret Figure (Retail) | Blind-box odds |
| Secret Figure (Resale) | $150–1,000+ |
| Limited Collaborations | $100–1,000+ |
| Ultra-Rare Collectibles | $1,000+ |
Prices vary by region, release, and market demand.
What Is a Labubu?
Labubu is a collectible character created by artist Kasing Lung as part of The Monsters series and produced by POP MART. With its mischievous grin, pointed ears, and blind-box format, Labubu has become one of the world’s most recognizable designer collectibles.
The brand’s popularity has exploded thanks to social media, celebrity collectors, and POP MART’s global expansion, turning many Labubu releases into instant sell-outs.
Why Are Some Labubus So Expensive?
Not every Labubu is worth hundreds of dollars. Several factors influence a figure’s value:
- Limited production runs
- Secret or chase variants
- POP MART collaborations
- Regional exclusives
- Condition and original packaging
- Collector demand
- Whether the figure is still available at retail
In general, the harder a figure is to find, the more collectors are willing to pay.
Retail Price vs. Resale Price
One of the biggest surprises for new collectors is the difference between retail and resale pricing.
A standard Labubu that retails for around $20–30 can quickly climb in value after selling out. Popular figures commonly resell for $40–100, while secret editions and highly sought-after collaborations can reach several hundred dollars, or much more.
The resale market is highly dynamic, so prices can rise or fall as POP MART restocks products or releases new collections.
7 Signs Your Labubu Could Be Worth More Than You Think
Not sure if your Labubu is valuable? Start with these quick checks.
1. It’s Still Sealed
Collectors often pay more for unopened figures in their original packaging.
2. It’s a Secret Figure
Secret variants have much lower pull rates than standard figures, making them significantly harder to obtain.
3. It’s Sold Out Everywhere
When official retailers no longer have stock, collectors often turn to resale marketplaces.
4. It’s a Collaboration
Collaborations with artists or brands typically attract more collector interest than standard releases.
5. It’s a Regional Exclusive
Figures released only in certain countries or at special events are often harder to find internationally.
6. It’s No Longer in Production
Discontinued releases tend to become scarcer over time, although demand ultimately determines their long-term value.
7. Recent Sales Are Above Retail
The best indicator of value isn’t an asking price; it’s what buyers have recently paid.
Where Can You Buy Labubu?
If you’re looking to buy your first Labubu, there are two main options.
-
Official Retail
Buying directly from POP MART or an authorized retailer is usually the most affordable option. Retail purchases also reduce the risk of receiving counterfeit products.
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Resale Market
If a figure has already sold out, collectors often turn to resale marketplaces. Prices vary depending on rarity, condition, and demand, so it’s worth comparing multiple listings before making a purchase. Here’s a list of resale platforms where you can buy Labubus:
How to Avoid Fake Labubus
As demand has grown, counterfeit Labubus have become increasingly common.
Before buying, check:
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Seller reputation
- Product photos
- Packaging quality
- POP MART branding
- Authentication features (where applicable)
- Pricing that seems unrealistically low
If a deal looks too good to be true, it often is.
Are Labubus a Good Investment?
Some Labubu figures have appreciated significantly after selling out, while others remain close to their original retail price.
Rather than viewing every release as an investment, it’s better to think of Labubus as collectibles whose value depends on supply, demand, rarity, and collector interest. Market prices can fluctuate over time, especially if POP MART increases production or restocks popular series. So if you’re buying purely for profit, remember that no future resale value is guaranteed.
Frequently Asked Questions
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How much does a Labubu cost?
Most standard Labubu blind boxes retail for around $20–30, while limited editions and rare figures can sell for much more on the resale market.
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Why are Labubus so expensive?
Rare releases, secret variants, limited production runs, and strong collector demand all contribute to higher resale prices.
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Where is the cheapest place to buy a Labubu?
Official POP MART stores and authorized retailers generally offer the lowest retail prices, provided the figure is still in stock.
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Are all Labubus valuable?
No. Many standard releases remain close to retail value, while only certain figures appreciate significantly.
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How do I know if my Labubu is rare?
Look for secret editions, collaborations, regional exclusives, and discontinued releases. Comparing recent sales is the best way to estimate current market value.
So, how much is a Labubu?
For most collectors, the answer starts at around $20–30 at retail. But thanks to limited releases, blind-box mechanics, and passionate collector demand, some Labubus can become far more valuable once they sell out. Whether you’re buying your first figure or hunting for a rare edition, understanding the difference between retail pricing and resale value can help you make smarter buying decisions and avoid overpaying.
Now, like the most sought-after sneaker releases, popular Labubu drops can sell out within minutes. Many collectors prepare in advance by creating accounts, saving payment details, and being ready the moment a release goes live.
If you’re collecting limited-edition products, whether they’re Labubus or hyped sneaker releases, planning gives you the best chance of purchasing at retail before resale prices take over.